Few Know What Branding Is
Very few understand the power of branding, let alone understand what a brand is all about. A profitable advantage is available because of this confusion, because it is another leg up on your competition. Branding is not about having your business being known across the nation, nor is it creating a logo and tag line. Although your logo and tagline are important methods of displaying a brand image and finding world fame usually results from well conceived and implemented branding, they are not branding.
Branding Explained
Branding is giving your audience enough evidence for them to make a quick but long lasting character judgments about a person, product or organization. Because we are human, we like to make quick judgments about things based on real evidence. If your tangible evidence leads to positive judgments about your business, your branding was successful. If the tangible evidence leads your customers to make negative judgments about your business, your brand is bad.
Your Brand is Important
We often judge people by the clothes they wear, and the way they interact with us. Why should people judge your business differently. If you plan out your brand image first, you will have a lot better chance of displaying your brand image effectively. This way you can help encourage your website visitors in how they will act on your site.
Having Your Web Site Display Your Brand
Your brand will only be as strong as its consistency. This means that you can't send mixed signals about your brand image, everything about you business must agree with itself. This not only includes what is on your website, but all other interaction with your customers offline as well. The more consistent you are, the more your audience will trust you. The more your audience trusts you the more likely they will be to make a sale.
There are so many advantages that the Internet has that brings many companies online. One of the biggest hurdles companies face online is building trust with their audience. With no real human interaction on the Internet, it becomes just so much more important that your Brand is portrayed through your web site. Branding your website will not only build trust with your customers, but will help them better identify your business.
About the Author:
Matthew Henage has been in the web industry for the past 10 years. A think tank in Brand Marketing, Web Development and Web Design he also runs his own Utah web design firm based in Provo, Utah: Superior Design Inc.
No comments:
Post a Comment