Tuesday, February 10, 2009

Work from home business

(My Original Blog Post: -*http://www.wealthyways4you.com/work-from-home/work-from-home-business)
by Mike Williams


There are often many and varied reasons why people would prefer to work from home.The main factor that influenced us was a desire to escape the rat race and leave behind the rigours of public transport and live in an isolated area.By Choice.!!.But we all still have a desire to earn a reasonable income at home and be your own boss.!!

But dont be sucked in by the countless get rich quick stories that abound on the internet.How many people want to read about " I tried and failed" stories anyway.The road may not be paved with gold roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research .Yes the work loads can be higher for home businesses but you have the bonus of not working for anyone but yourself.!!

The reason you are looking into make money from home ideas on the internet is because you are obviously trying to find a method that works online, rather than an offline method like mailing envelopes, which lets face it, sounds pretty boring.Obviously you can only make money two ways online.Selling a product or selling a service.

Search engine optimisation is just a term which implies a web site owner has tuned his site to the way the search engines dictate.We primarily aim for google since it is the largest engine.This gives a salesman a possible audience of 225 million English speakers on the internet, which comprise 45% of the Internet population.Nov 2001 United States Internet Council.Chinese speakers can aim for the second largest market after english speakers.!

Even if you have no site then a marketer could be advertising products or services utilising google adwords which is maintained or yahoo ads etc.Both methods require a certain level of knowledge which is lightly touched on in this article.The sequence is find a product you think would sell, learn a method of promoting it and then find low competition keywords for that generic term.That method is called "long tail" keywords. For instance, instead of trying to compete for the word "mercedes" which would be difficult, you might compete for "discount mercedes in michigan" which will have less competition.

One of the most brilliant early salesman, "pen and ink" men as they were called was Gary Halbert of course.During a sales class , gary asked the following "if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?"The students replied along the lines of "I would place my shop near a railway station" or "my prices would be the lower than everyone" etc etc.Gary then leaned forward and stated "the only advantage I want is a starving crowd" . That says so much with so little.

Internet marketing, just like other forms of marketing requires two key factors for you to research to work out if you can make a sales killing.The first is traffic levels, ie, how many potential customers there are, and the second is Visitor values.Or, what is each of these possible customers worth to me.The main problem with knowing traffic levels is are their actually buyers for this.?For instance, a search for terms like pranks and jokes etc would show huge traffic levels but with a zero level of potential buyers.A tool which is ignored but simple for traffic levels and competition is the google adwords suggestion tool.

When using Google suggestion tool go to "results are tailored to.." and click edit and choose country if yuo are aiming for a smaller market.Type in your main keywords and tick "use synonyms" box.We now utilise "Approx Avg Search Volumne" for a monthly average.Then we literally search for the "long tail keywords" .Then if we are going for the Australian market for instance we enter Australian Google search and examine our competition.

To find the rough numbers after using google adwords suggestion tool we search for "keywords" to find web sites "built" around these keywords to some degree.To find values of the possible customer/niche we go to the adwords tool we go to the left hand side and select "Show estimated Avg .CPC".We then multiply traffic by cpc(value per visitor) and arrive at Total market value.Anything above one million dollars per month is a definite possiblity, you just have to find long tails to get pages to rank.Generally speaking, when comparing two similar niches, the one with the higher customer value will be more profitable.!Thats when you start to consider number of competitors, strength of competitors, your products price, conversion rates, and your ability to optomise the site to compete with your competitors.

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