Prior to the rise of the internet as a major player in marketing, article marketing was considered to be useful for promotion in print media. The need for well-written articles has increased greatly with new online venues such as websites, ezines, and e-mail newsletters. Today, article marketing is even more powerful, due to these new means of communication.
When someone is looking to advertise for their business, they usually will turn to a critic and have them write an article about the business. And when that happens usually the business will be flooded with more customers, but then if the review is bad, then the business will lose business.
There are so many businesses that want to get free adverting for their company, that they will come up with some very good treats to get new customers. And then they will do whatever it takes to keep their customers.
Article marketing specifically focuses on a willing audience, rather than other methods, such as using e-mail campaigns for lead generation. This results in a much higher response rate. Readers have volunteered to receive the information, so they are naturally more open to its contents, and more likely to seek out the author's website to read more
When a publisher decides to use an article they commonly have a market of possible purchasers. When readers take interest in an article they may also be interested in purchasing the services and products that relate to that article. The cost to acquire a list of these targeted leads would be unspeakable. Creating an article only requires putting in the time necessary to create it.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author's bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
Increasing conversion rates is possible by providing an e-mail address that people can use to subscribe to the author's web site and/or newsletter. Making this option as simple as possible will increase the chances of the person subscribing. An auto-responder can be set up that provides the reader with links to specific items on the author's web site.
The first thing some company's think about it, how can I draw more customers to my site. And then they try and figure out how to succeed. When this happens it will not happen over night. It may take some time for the site to get a lot of hits, but when it does, the company will have more business that they probably will know what to do with.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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