Every online business needs traffic in order to survive, that much we already know.
Blogs are without a doubt, one of the best online publishing platforms so during the course of this article we'll be looking at four ways in which to use them to drive traffic to your site.
RSS Feeds
Apart from the fact that RSS feeds are free and that they never require any personal details of subscribers, they can for the most part be compared to subscription style newsletters. Unfortunately, even though most blogging software such as Wordpress comes with a RSS feed already built in, most people simply allow it to lie dormant on their blogs. In order to drive traffic to your site by using RSS feeds, you need to submit you your actual RSS feed URL to the maximum number of RSS directories. Providing you do this, all new content you post on your blog will be syndicated to your RSS feed and as a result, the RSS directories will display that content which essentially means that this is the easiest way to obtain exposure to all your new content.
Commenting on Blogs
If you're looking for targeted traffic and some solid one way backlinks to boost your search engine listings, then try commenting on other people's blogs leaving a link back to your website. Providing you post relevant and useful content/comments on other people's blogs, the blog owner will "approve" your comments and you link will then become live. This can bring direct traffic and of course help with your rankings in the search engines.
Guest Bloggers
Allowing guest bloggers to post comments on your site adds a substantial amount of credibility to your own blog but that's not the only reason for encouraging it. By allowing these visitors to post their comments on your site, you're more or less establishing a partnership with them which in many cases could see you then appearing as a guest writer on their blog. Of course when this happens, you stand to benefit from all the additional exposure and the backlinks which you will no doubt have included.
Using Trackback Links
A trackback is when one blog communicates with another to inform the bloggers that their material has been referenced on someone else's post. So if you were to write a really good post, I could write about your post and create a trackback on your blog that tells the readers I've been talking about you and your post. Not only can this bring direct traffic, but also provides another backlink to your blog which is great for a little SEO boost. When would this be most effective? Probably when I have a contrasting opinion to your original post or if I have something helpful (or controversial) to add to the original post.
The four methods of increasing traffic mentioned in this article are only the tip of the iceberg. The truth is, irrespective of what you may have been told, it is possible to get an astronomical amount of visitors to your site in nearly no time at all providing you have the right tools for the job. For more information please check out a full review on Blogging To The Bank.
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About the Author:
Michael Parker has been an online marketer for 4 years. Take a look this full detailed review on this must have e-book.
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