Link building is probably something you've already heard of. As you may know, its a crucial part of any search engine optimization efforts in today's climate. While link building is clearly not the only method, it is certainly one of the most important of all methods you can apply to your search engine optimization efforts.
One of the things you need to consider when link building is the quality of the links to your site. For example, 1000 links from one page of an unrelated, poor quality site will do little to enhance your own sites search engine ranking. One of the best methods in getting good quality links to your site is article submission.
What then is article submission? Article submission is the process of you or someone else writing an article, and then submitting that article to a number of article directories. There are a large number of these directories around the internet. At the end of each article you write you can add some information about the author, including a link to your website.
Article Submissions Benefits
The ongoing popularity of submitting articles as a method of link building is due to the fact that article submissions also produce many other benefits aside from links.
Should you be unsure about whether article submission is right for you please read the rest of this article before deciding, as the benefits are significant.
First benefit - Reputation
According to the quality of your writing, people will start to recognize your name and think of you as something of an expert on your topic. Assuming your articles are good, more people will reprint them on their own websites and your name will get increasing amounts of recognition.
You'll find that in order to convert visitors to customers, they will have to trust you. If you can build up that trust before they even visit, you'll be more likely to make the sales you want to.
Benefit #2 - Cheap Advertising
Articles can also be thought of in a different way - as a direct advertisement. Ever see those full page advertisements in newspapers that look like part of the newspaper itself? You should think of each article you write as being similar to this. Aside from building link popularity, people will also arrive directly at your article and depending on how it reads, they may click straight through to your site.
Reason #3 - A Top Advertising Method
Article submissions end up going far further than mere article directories. They will be republished by any number of people into weblogs, ezines, other websites and more - and all without any further effort from you. As your article continues to find its way around the internet, your personal and website brand will continue to grow.
How it Helps You Build Up Links
So now we've covered some of the other benefits of article submissions above, it's time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).
This resource box is copied any time someone publishes your article, meaning you get yet one more backlink to your website. This methods means the number of one way links to your website grows over time.
Now you can see why submitting articles is such a popular method of website promotion. It builds your personal and website brand, it provides direct advertising, it builds high quality one way links to your website and thereby your search engine ranking, and it grows over time. What more do you need to know to get started?
About the Author:
Dan Duvano is an internet marketer with a focus on search engine optimization. To learn more about article submission and link building visit BuildingBacklinks.net
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